
# About This Project

Jordan Parlor23 was an immersive two-story pop-up created by Jordan Brand in partnership with TAIT Towers that reimagined a neighborhood pizza shop through the lens of basketball culture and brand storytelling. Inspired by Michael Jordan’s legacy and the infamous “Flu Game,” the space combined sport, style, and community with an experiential mix of design and interactivity. Guests could order pizzas, explore curated exhibits of Jordan memorabilia, and take part in live basketball moments alongside exclusive product drops and customization opportunities. Blending local flavor with global brand energy, Parlor23 became a cultural hub that connected food, fashion, and performance in a uniquely Jordan way.

## Structure

- **index.md** - Contains project metadata and content (this file)
- **images** - Any images should be placed directly in the project folder

## Markdown Support

This content is written in Markdown and supports:

- **Bold text**
- *Italic text*
- [Links](https://example.com)
- Lists and other formatting

## Design Philosophy

The portfolio follows Swiss design principles:

1. Clean, geometric layouts
2. Hierarchical typography
3. Functional, utilitarian approach
4. Grid-based organization

Replace this sample project with your actual work!

Parlor23


# About This Project

Concepts transformed its Boston flagship on Newbury Street into an immersive branded environment in celebration of the early release of the Jordan Tatum 1 “Zoo”. The store interior was re-imagined as a stylised newsstand, complete with stacked newspapers and back-board coffee tables, flooding the space with the Celtics’ familiar green and leafy seasonal accents. Exclusive Jordan Brand apparel and the “Zoo” colorway launched side-by-side in this elevated setting, giving fans and VIPs a special first look and purchase opportunity before the official global drop.

The experience underscored Jayson Tatum’s signature moment and highlighted his elevation into the signature-athlete category, channeling the energy of past iconised commercials with a fresh city-centric twist.

## Structure

- **index.md** - Contains project metadata and content (this file)
- **images** - Any images should be placed directly in the project folder

## Markdown Support

This content is written in Markdown and supports:

- **Bold text**
- *Italic text*
- [Links](https://example.com)
- Lists and other formatting

## Design Philosophy

The portfolio follows Swiss design principles:

1. Clean, geometric layouts
2. Hierarchical typography
3. Functional, utilitarian approach
4. Grid-based organization

Replace this sample project with your actual work!

Tatum 1 X Concepts


# About This Project

I developed a unified visual system around the theme "Blueprint" for Nike EYBL. Spanning print, digital, and event environments, the design language draws from architectural and drafting cues to symbolize foundation, growth, and precision—bringing a cohesive, elevated look to every touchpoint of the EYBL experience.

## Scope

- Spatial concepting, environmental graphics, and experience flow
- Custom game fabrication, premium prizing, and staffing kits
- Broadcast-ready podcast lounge with integrated sponsor moments
- Wayfinding, product education, and screen content system

## Highlights

- 8 interactive toss bays moved 500+ guests through the experience without sacrificing dwell time
- Broadcast studio housed national media partners and daily influencer programming
- Material palette and lighting plan pulled brand colors into every camera angle without feeling heavy-handed

## Outcome

The Wingman lounge became a go-to stop on Radio Row, blending play, product, and hospitality in a way that felt unmistakably Bounty. Guests left with prizes in hand, content teams captured story after story, and the brand owned the conversation around the week’s messiest moments.

Nike EYBL


# About This Project

As Lead Designer for lululemon’s Tennis Club event, I created the full visual identity for the experience; designing all event graphics, signage, and printed materials, as well as modeling the centerpiece tennis gazebo that anchored the space. Working closely with the production and brand teams, I ensured every touchpoint reflected lululemon’s blend of performance and sophistication, transforming a private Beverly Hills residence into a refined, tennis-inspired environment for athletes and influencers alike.

## Scope

- Spatial concepting, environmental graphics, and experience flow
- Custom game fabrication, premium prizing, and staffing kits
- Broadcast-ready podcast lounge with integrated sponsor moments
- Wayfinding, product education, and screen content system

## Highlights

- 8 interactive toss bays moved 500+ guests through the experience without sacrificing dwell time
- Broadcast studio housed national media partners and daily influencer programming
- Material palette and lighting plan pulled brand colors into every camera angle without feeling heavy-handed

## Outcome

The Wingman lounge became a go-to stop on Radio Row, blending play, product, and hospitality in a way that felt unmistakably Bounty. Guests left with prizes in hand, content teams captured story after story, and the brand owned the conversation around the week’s messiest moments.

Experiential Activation + Design + Production

lululemon Tennis Club


# About This Project

I led the visual and spatial design for Saucony’s immersive café residency, weaving together running culture and coffeehouse energy into a seamless brand experience. The design turned the space into a lively community hub where branded cups, custom punch cards, signature drinks and gear acted as invitations into the Run as One story. Every element from lighting and layout to graphics and event activations was calibrated to spark connection, encourage movement and create a place where guests could linger, run and collaborate.

## Structure

- **index.md** - Contains project metadata and content (this file)
- **images** - Any images should be placed directly in the project folder

## Markdown Support

This content is written in Markdown and supports:

- **Bold text**
- *Italic text*
- [Links](https://example.com)
- Lists and other formatting

## Design Philosophy

The portfolio follows Swiss design principles:

1. Clean, geometric layouts
2. Hierarchical typography
3. Functional, utilitarian approach
4. Grid-based organization

Replace this sample project with your actual work!

Saucony x Cafe Landwer


# About This Project

Bounty brought its "Wingman" energy to Super Bowl LVII Radio Row with an activation that turned cleanup confidence into a full-scale fan experience. We translated the paper towel brand’s optimism into a turf-lined toss arena, a bold broadcast studio, and layered storytelling moments that kept the space buzzing all week in Phoenix.

## Scope

- Spatial concepting, environmental graphics, and experience flow
- Custom game fabrication, premium prizing, and staffing kits
- Broadcast-ready podcast lounge with integrated sponsor moments
- Wayfinding, product education, and screen content system

## Highlights

- 8 interactive toss bays moved 500+ guests through the experience without sacrificing dwell time
- Broadcast studio housed national media partners and daily influencer programming
- Material palette and lighting plan pulled brand colors into every camera angle without feeling heavy-handed

## Outcome

The Wingman lounge became a go-to stop on Radio Row, blending play, product, and hospitality in a way that felt unmistakably Bounty. Guests left with prizes in hand, content teams captured story after story, and the brand owned the conversation around the week’s messiest moments.


Bounty Wingman Super Bowl LVII


# About This Project

The Jordan Brand Classic made a powerful return to New York, taking over Barclays Center in Brooklyn for its 23rd edition. The event brought together the nation’s top high school basketball talent for a day that celebrated both the game’s future and its deep cultural roots.

## Structure

- **index.md** - Contains project metadata and content (this file)
- **images** - Any images should be placed directly in the project folder

## Markdown Support

This content is written in Markdown and supports:

- **Bold text**
- *Italic text*
- [Links](https://example.com)
- Lists and other formatting

## Design Philosophy

The portfolio follows Swiss design principles:

1. Clean, geometric layouts
2. Hierarchical typography
3. Functional, utilitarian approach
4. Grid-based organization

Replace this sample project with your actual work!

Jordan Brand Classic 24


# About This Project

More than just games, the Invitational incorporated elements of basketball culture, sneaker culture tied to Jordan Brand, and a community-health focus through Novant Health’s involvement. 
Charlotte Sports Foundation

The event delivered a high-energy, brand-driven experience expected to build on its inaugural year’s success and deepen fan engagement in the Queen City.

## Structure

- **index.md** - Contains project metadata and content (this file)
- **images** - Any images should be placed directly in the project folder

## Markdown Support

This content is written in Markdown and supports:

- **Bold text**
- *Italic text*
- [Links](https://example.com)
- Lists and other formatting

## Design Philosophy

The portfolio follows Swiss design principles:

1. Clean, geometric layouts
2. Hierarchical typography
3. Functional, utilitarian approach
4. Grid-based organization

Replace this sample project with your actual work!

Jumpman Invitational


# About This Project

Baseline Banter, a basketball-focused podcast, the branding centered on capturing the energy, rhythm, and conversation that define the culture of the game. The visual identity blends clean, modern typography with bold, court-inspired graphics that reflect both the structure and spontaneity of basketball.

## Structure

- **index.md** - Contains project metadata and content (this file)
- **images** - Any images should be placed directly in the project folder

## Markdown Support

This content is written in Markdown and supports:

- **Bold text**
- *Italic text*
- [Links](https://example.com)
- Lists and other formatting

## Design Philosophy

The portfolio follows Swiss design principles:

1. Clean, geometric layouts
2. Hierarchical typography
3. Functional, utilitarian approach
4. Grid-based organization

Replace this sample project with your actual work!


Nike Baseline Banter


# About This Project

Refreshed the storytelling inside the Nolan Ryan and Mike Schmidt buildings. The project focused on updating the interior narrative to better reflect the legacy, personality, and cultural impact of each athlete. The result was a full redesign of the building  experience, blending archival photography, bold typography, and layered textures that connected past achievements to the energy of the campus today.

## Structure

- **index.md** - Contains project metadata and content (this file)
- **images** - Any images should be placed directly in the project folder

## Markdown Support

This content is written in Markdown and supports:

- **Bold text**
- *Italic text*
- [Links](https://example.com)
- Lists and other formatting

## Design Philosophy

The portfolio follows Swiss design principles:

1. Clean, geometric layouts
2. Hierarchical typography
3. Functional, utilitarian approach
4. Grid-based organization

Replace this sample project with your actual work!

Nike WHQ GPS


# About This Project

A collection of projects with Specialized.

## Structure

- **index.md** - Contains project metadata and content (this file)
- **images** - Any images should be placed directly in the project folder

## Markdown Support

This content is written in Markdown and supports:

- **Bold text**
- *Italic text*
- [Links](https://example.com)
- Lists and other formatting

## Design Philosophy

The portfolio follows Swiss design principles:

1. Clean, geometric layouts
2. Hierarchical typography
3. Functional, utilitarian approach
4. Grid-based organization

Replace this sample project with your actual work!

Specialized


# About This Project

The Undefeated x Air Jordan 37 “Oil Green” collaboration reunited Jordan Brand and Undefeated for a performance-driven sneaker that blends basketball innovation with streetwear heritage. Drawing from Undefeated’s signature military aesthetic, the design features layered camouflage prints, olive green tones, and bold orange accents inspired by flight jackets and tactical gear.

## Structure

- **index.md** - Contains project metadata and content (this file)
- **images** - Any images should be placed directly in the project folder

## Markdown Support

This content is written in Markdown and supports:

- **Bold text**
- *Italic text*
- [Links](https://example.com)
- Lists and other formatting

## Design Philosophy

The portfolio follows Swiss design principles:

1. Clean, geometric layouts
2. Hierarchical typography
3. Functional, utilitarian approach
4. Grid-based organization

Replace this sample project with your actual work!

PDX / GLOBAL
DESIGN LEAD

Parlor23

Tatum 1 X Concepts

Nike EYBL

lululemon Tennis Club

Saucony x Cafe Landwer

Bounty Wingman Super Bowl LVII

Jordan Brand Classic 24

Jumpman Invitational

Nike Baseline Banter

Nike WHQ GPS

Specialized

Undefeated X AJ37

PDX / GLOBALDESIGN LEAD

Parlor23

Tatum 1 X Concepts

Nike EYBL

lululemon Tennis Club

Saucony x Cafe Landwer

Bounty Wingman Super Bowl LVII

Jordan Brand Classic 24

Jumpman Invitational

Nike Baseline Banter

Nike WHQ GPS

Specialized

Undefeated X AJ37

PDX / GLOBAL
DESIGN LEAD